This was a viral campaign targeting small business owners about the power of big ideas and how they can make or break a business. It followed Kyle Bone, a man with one such big idea, and the accounting software to make it happen. He invented the antishirt, a shirt designed to combat the effects of farmer’s tan. We concepted a number of eclectic small business ideas that inspired Kyle and the creation of his own website and tv commercial. http://www.theanti-shirt.com/
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