Microsoft Small Business Accounting

This was a viral campaign targeting small business owners about the power of big ideas and how they can make or break a business. It followed Kyle Bone, a man with one such big idea, and the accounting software to make it happen. He invented the antishirt, a shirt designed to combat the effects of farmer’s tan. We concepted a number of eclectic small business ideas that inspired Kyle and the creation of his own website and tv commercial. http://www.theanti-shirt.com/

MEGA Bloks

This website is part of a viral campaign highlighting MEGA Bloks’ belief that creativity can save the world. The crux of the campaign was a series of viral films that followed two creative kids as they broke the balls of politicians, professors, and UN officials about how to solve the world’s problems. Needless to say, the adults didn’t have a clue. The website housed the kids’ videos, fun ways for other kids to exercise their own creativity, print out coloring books, and a link to a flickr page documenting the kids’ adventures.

http://www.flickr.com/photos/twokidsandacamera_pics/

Crate&Barrel Holiday Campaign

Maytag Dryer

Ax Men

This is a billboard for Ax Men, a new History channel show about lumberjacks.

Fangoria Horror Magazine

The History Channel

This is a print and outdoor campaign raising awareness that the History channel is now broadcast in HD.

Old Spice

DabOfDaring.com - The World's Largest Game of Truth or Dare invites the action hero (or rather, jackass) in all of us to come out and play. On the website, DabOfDaring.com, users can dare the whole world to do whatever they want, or accept a challenge and submit a video chroncling their own derring-do. Videos can be ranked and the higher the rank, the more prominently it's featured on the site. For those who want to play but are looking for the easy way out, there's a truth option where they can air some dirty laundry or get something off their chest. A Facebook app enables users to send their friend a dare right from the site and a Twitter feed makes it easy to encounter the game and facilitates its spread virally. Extensive legal copy and disclaimers coming soon.

The print portion

Riedel Stemless Glasses

Toro Snow Blowers

These scenes would be built life size out of real snow and placed outside of stores like Lowe's and Home Depot where Toro Snow Throwers are sold. In case you can't read the tag, it says, "makes snow yellow."

Bank of Montreal

The Bank of Montreal wants to be the go-to bank for businesses with ambition. We created a campaign in which each execution was tailored toward a specific industry and placed in trade publications targeting that industry.